Beauty Language Mastery: Trilingual Professional Course for the Beauty Industry

Course Title:
Beauty Language Mastery: Trilingual Professional Course for the Beauty Industry

Course Objectives:
Equip beauticians with essential language skills to confidently communicate with local and international clients.
Teach practical customer service language, including greetings, consultations, product recommendations, and aftercare instructions.
Enhance understanding of beauty-specific vocabulary in Cantonese, English, and Mandarin.
Improve communication efficiency in the workplace, helping salon teams provide better services and boost client satisfaction.

Target Audience:
Beauticians, beauty consultants, customer service staff, and salon owners looking to improve their Cantonese, English, or Mandarin language skills for beauty-related interactions.

Duration:
10-12 weeks
2 sessions per week (2 hours per session)

Course Syllabus Overview:

Module 1: Introduction to the Beauty Industry Language Basics
Overview of Beauty Industry Terminology
Key vocabulary (e.g., facial, manicure, skincare, etc.) in Cantonese/English/Mandarin.
Understanding cross-linguistic differences.
Common Greetings and Pleasantries
Polite greetings, introductions, and small talk with clients.
Learning to welcome walk-in clients professionally.

Module 2: Conducting Client Consultations
Client Consultation Vocabulary
Words and phrases for asking about client preferences, skin types, and specific beauty needs.
How to explain procedures and treatments in simple and clear terms.
Role-playing: Client-Beautician Interaction
Practice consultation scenarios to boost confidence.
Adapting communication styles based on clients’ language preferences (Cantonese, English, or Mandarin).

Module 3: Describing Beauty Services and Procedures
Service-Specific Language
How to describe facial treatments, massages, manicures/pedicures, makeup services, etc.
Explaining the steps of different procedures and the expected outcomes in multiple languages.
Product Recommendations
Discussing beauty products with clients and suggesting suitable items (e.g., moisturizers, serums, masks).
Using persuasive language to upsell products.

Module 4: Handling Customer Inquiries and Complaints
Dealing with Client Inquiries
Answering questions about treatments, pricing, and aftercare in different languages.
Clear communication of appointment schedules and policies.
Managing Client Complaints
How to handle client dissatisfaction politely and professionally in Cantonese/English/Mandarin.
Turning negative experiences into positive outcomes.

Module 5: Advanced Client Communication & Personalization
Building Client Rapport
Tips on engaging clients in casual conversations while maintaining professionalism.
Understanding client preferences and customizing services based on client history.
Cross-Cultural Communication Skills
Tailoring language and communication styles to accommodate both local and international clients.
Respecting cultural differences in beauty and wellness expectations.

Module 6: Safety, Hygiene, and Professionalism in the Salon
Language for Health and Safety Protocols
Explaining safety measures, sanitation procedures, and aftercare instructions.
Discussing allergic reactions and obtaining client consent for treatments.
Professional Conduct
Polite refusals for inappropriate requests.
Professional behavior in the beauty industry.

Module 7: Marketing and Promoting Beauty Services
Language for Advertising and Social Media
How to promote salon services on social media or through verbal recommendations in multiple languages.
Describing special promotions and packages.
Attracting New Clients
Phrases for inviting clients to try new treatments or products.

Module 8: Client Retention and Follow-Up
Encouraging Repeat Clients
Offering loyalty programs or future appointments.
Sending follow-up messages (via phone or chat) in the preferred language.
Client Feedback
Asking for feedback on services and handling suggestions professionally.

Course Materials:
Custom vocabulary lists for beauty services in Cantonese, English, and Mandarin.
Dialogues and role-play scenarios tailored for beauty industry situations.
Recorded conversations and beauty consultation videos for listening practice.

Assessment and Certification:
Ongoing Assessment: Weekly quizzes on vocabulary, dialogues, and role-play performances.
Final Project: Conduct a mock consultation and service description in the language of choice (Cantonese/English/Mandarin).

Certificate of Completion: Awarded to participants who successfully complete the course and demonstrate language proficiency.

Why This Course Appeals to Salon Owners and Beauticians:
Improved Client Satisfaction: Salon staff will be able to provide more personalized and clear communication, enhancing the overall client experience.
Broader Client Base: Beauticians can cater to both local and international clients, opening up new business opportunities.
Professional Growth: Staff who can speak multiple languages will enhance the salon’s reputation, leading to higher client loyalty and repeat business.
Cultural Sensitivity: Multilingual staff can better understand and respect clients’ cultural differences, improving the quality of service.

Any queries? Feel free to give us a call with any questions or comments about the above, and we do look forward to hearing from you soon!

Tel: +852 2877 6160
Whatsapp: +852 5421 0288

Email: info@hklanguages.com

課程名稱:
美語達人：美容行業三語專業課程
(Beauty Language Mastery: Trilingual Professional Course for the Beauty Industry)

課程目標:
提供美容師必備的語言技能，讓他們能自信地與本地及國際客戶溝通。
教授實用的客戶服務語言，包括問候、咨詢、產品推薦以及售後指導。
提升美容行業中粵語、英語和普通話的專業詞彙掌握能力。
改善工作場所的溝通效率，幫助美容院團隊提升服務質量並增強客戶滿意度。

目標對象:
美容師、美容顧問、客戶服務人員及美容院老闆，旨在提升其在美容相關互動中的粵語、英語或普通話語言技能。

課程時長:
10-12週
每週2節課，每節課2小時

課程大綱:
模塊 1：美容行業語言基礎入門
美容行業術語概述
美容相關關鍵詞彙（例如：面部護理、美甲、護膚等）在粵語/英語/普通話中的表達方式。
理解不同語言之間的差異。
常用問候語與禮貌用語
進行禮貌問候、介紹及與客戶進行簡單的閒聊。
學習如何專業地迎接臨時到訪的客戶。

模塊 2：進行客戶咨詢
客戶咨詢詞彙
用來詢問客戶偏好、膚質及具體美容需求的詞彙和短語。
如何用簡單明瞭的語言解釋程序和療程。
角色扮演：客戶與美容師之間的互動
練習咨詢場景以增強信心。
根據客戶的語言偏好（粵語、英語或普通話）調整溝通方式。

模塊 3：描述美容服務和療程
服務特定語言
如何描述面部護理、按摩、美甲、美容化妝等服務。
以多種語言解釋不同程序的步驟和預期效果。
產品推薦
與客戶討論美容產品並推薦合適的產品（如：保濕霜、精華液、面膜）。
使用說服性語言進行產品升級銷售。

模塊 4：處理客戶咨詢與投訴
處理客戶咨詢
用不同語言回答關於療程、價格和售後護理的問題。
明確溝通預約安排及規定。
管理客戶投訴
如何以粵語/英語/普通話禮貌且專業地處理客戶不滿。
將負面經驗轉化為正面結果。

模塊 5：進階客戶溝通與個性化服務
建立客戶關係
提供與客戶進行休閒對話的技巧，同時保持專業性。
了解客戶偏好，根據客戶歷史個性化服務。
跨文化溝通技巧
根據本地及國際客戶的需求調整語言和溝通風格。
尊重美容與健康期望的文化差異。

模塊 6：美容院的安全、衛生及專業性
健康與安全規程的語言表達
解釋安全措施、衛生程序及售後護理指導。
討論過敏反應並獲取客戶的療程同意。
專業行為
有禮貌地拒絕不適當的請求。
美容行業中的專業行為。

模塊 7：推廣與宣傳美容服務
廣告與社交媒體的語言使用
如何用多語言在社交媒體或口頭上推廣美容院服務。
描述特別優惠和套餐。
吸引新客戶
邀請客戶嘗試新療程或產品的表達方式。

模塊 8：客戶維護與跟進
鼓勵回頭客
提供會員計劃或預約未來療程。
以客戶首選語言發送跟進信息（通過電話或聊天）。
客戶反饋
尋求客戶對服務的反饋，並專業地處理建議。

課程材料:
粵語、英語及普通話的美容服務專業詞彙表。
針對美容行業情境的對話與角色扮演場景。
提供聽力練習的對話錄音及美容咨詢視頻。

評估與證書:
持續評估：每週進行詞彙測驗、對話測試和角色扮演表現評估。
最終項目：用所選語言進行模擬咨詢及服務介紹。
結業證書：對成功完成課程並展現語言能力的學員頒發證書。

為什麼這個課程對美容院老闆和美容院員工有吸引力:
提高客戶滿意度：美容院員工將能夠提供更個性化且清晰的溝通，提升客戶的整體體驗。
拓展客戶群體：美容師能夠服務本地及國際客戶，開拓新的業務機會。
員工專業成長：能說多語言的員工將提升美容院的聲譽，促進客戶忠誠度和回頭率。
文化敏感度：多語員工更能理解並尊重客戶的文化差異，進而提升服務質量。

如果您對上述內容有任何問題或意見，隨時歡迎與我們聯繫，我們期待很快聽到您的消息！

電話：+852 2877 6160
WhatsApp：+852 5421 0288

電子郵件：info@hklanguages.com